Email Newsletter Designer
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For the most part, email marketing design is about the actual appearance of your emails more than the content. There are lots of different ways you can lay out text, images, and other important information, and the way you design your emails determines how quickly they catch the eye, how readable they are, and more.
Bad email design can make your emails nearly impossible to read on some devices, but you can avoid that by using responsive designs that can adapt to fit different devices and resolutions. One easy way to make sure your designs are responsive is to use email templates, which you can customize to fit your content without sacrificing responsiveness.
Understanding how to design a marketing email means following the best design practices. The best email designs are concise, easy to read, attention-grabbing, and readable across various email clients. Here are some tips to help you improve your campaign email design.
If your emails are missing the mark a bit, Mailchimp can help. With Mailchimp Academy, you can learn the basics of email marketing design and how to design better emails. Mailchimp design tools such as our classic builder allow you to find templates and edit them to fit your needs. If you want to take your email marketing campaign to the next level, try Mailchimp today.
Fast-forward a few months and you've got an email inbox clogged up with email newsletters you haven't even opened, and your initial enthusiasm for the company has all but died. You weren't grabbed by any of the email newsletter designs you did look at, and you just don't have the time or inclination to make the effort any more. The unsubscribe button is seeming more and more tempting by the minute.
About 47% of email recipients open an email based on the subject line alone. At the same time, a whopping 69% of email recipients will report email as spam based solely on the subject line.
Here are a couple of examples of branded email newsletter design. Analytics expert Avinash Kaushik keeps it simple with a single column template and a header that includes his name and the name of the newsletter:
Some people use regular and bold versions of the same fonts for body text and headlines, while others use different fonts. Whatever you choose, keep it simple and opt for readability over trying to make your newsletter look fancy.
However, images can help readers to connect with the content of your email and can keep their attention focused on the right area. So if you are using images, make sure you choose attractive images that are crisp and clear.
But there are additional functions to improve the whole email template creation. Make a list of the functions that are vital for you, and try the different email editors. Each of them has different strengths. Here are the main functions that your email editor should have :
You also get a login where you can save multiple email projects for future use, using BEE Pro. They have plugins there that connect directly with the email marketing software like MailChimp, SendGrid, HubSpot and alternatives, etc.
Stripo is a free email template builder with drag-n-drop and HTML editor modes. Stripo provides its users with a library of content modules for storing the most frequently used email elements and components. It also offers an embedded photo editor for building email banners.
With Stripo, you can build interactive email elements, such as image rollover effect, CSS-animated buttons, and countdown timers from inside the editor. They have a cool interactive AMP for Email functionality built-in.
Chamaileon is a tool that was built for flexibility and customization. The online email editor offers a mixture of structure and content elements. With advanced styling options, most email designs can be built.
Structure elements can be nested into each other, so you can add any number of columns in the editor, and you can individually adjust the size of every column by pixels.In the email editor, you have options to add borders, paddings, margins and each of these can be changed by pixels.
Chamaileon created a responsive email generator engine so that any email template you create will look great in most email clients. It supports all Apple and Android devices and works on all versions of Outlook. It will significantly reduce the time spent with email testing and fixing.
Chamaileon also allows team members to share the same workspace when designing an email marketing campaign. With their collaboration feature, each member of the marketing team can access the template that is being designed and edit according to their customized account.
The Moosend email editor allows users to create beautiful email campaigns. You have the option of editing one of the 75+ email templates from the template library or design your own email from scratch with drag-n-drop columns and structural elements. More on the editing experience in our full Moosend review.
Tabular is a free drag-and-drop email template editor with great layout editing. Changing the padding, margins, or sizes of the blocks is very intuitive. Just drag the dots and lines on the sides of a block to get the desired look. No more fiddling with pixel values.
Tabular is fully free to use. You get 3 emails, 37 email templates, 3 HTML downloads/month, 4 preview emails/day, collaboration features, and email support. Tabular Pro costs $19.99/month for unlimited email, unlimited downloads, and automatic ESP sync.
Unlayer studio designer will work with an email service provider like ActiveCampaign, Constant contact, MailChimp etc, even has a plugin for Gmail. This means you can push the email directly into the ESP and insert dynamic merge tags, unsubscribe links, etc. Marketers can save a quick access list of those tags.
Unlayer is free to use. Just start a free email creator account here. The pro version is just $15. It comes with more templates and allows you to save html templates and blocks and return editing as well as team collaboration functions.
Mailchimp is the most famous email marketing automation platform in the world. Founded in 2001 by Ben Chestnut, Mark Armstrong, and Dan Kurzius. There are a lot of Mailchimp Alternatives today, like SendinBlue because of their popularity.
Mailchimp mainly targets small and medium businesses that want to grow. You can either select a precoded email template or create an email template from scratch. There are plenty of cases when a custom email template is best, but in the free version of MailChimp it is no longer possible to import your own HTML.
Once you download Mail Styler on your computer, you only have access to a limited number of free responsive email templates, while all the other options (labeled new or PRO) are exclusive to paying users.
You can then preview your email, send a test email or simply save your template.Mosaico is a basic free responsive email editor tool that works well for people who need a quick fix. But there are more interesting options in this list if you are seriously doing email marketing.
Topol is an email builder tool we chose to include in this list because of how easy it is to use. In Topol PRO you can choose one of their free email templates to try. You can also design a brand new template from your own HTML or scratch.
Topol is just a tiny bit cheaper than the other email design tools like BEE or Stripo. But there is a real difference in pricing if you have a team of users. In Topol up to three users are included in the price of $10. In fact, you can with a 14-Day free trial period and upgrade to their monthly plan with 10$ per month.
A good email editor will offer you the chance to use default templates as a base. This is great if you are new to email marketing if you have little time to design a new email template from scratch, or just looking for inspiration.
You should also be able to create your own responsive email template inside the application and build on your previous work. Of course, you should get a user-friendly, cloud-based file manager too, to save your templates, images, etc.
A responsive email is an optimized method to increase open and click rates by ensuring that your email looks good on every device. The email builder platform of your choice should allow you to send your email seamlessly and without errors. Otherwise, you run the risk of leaving a bad impression on your subscribers.
User experience is quite subjective. However, there are a couple of User Interface design basics that every application should respect. A simple and clean interface, a structured page layout, strategic use of colors, fonts and typography to create hierarchy, consistent system communication with the user, etc. No need to over-analyze it, by trying out the email editors will experience the user experience.
Designing email campaigns often need a lot of back and forth between the design team, email copywriters, marketing team and sometimes even partners/customers. In order to make that process easier, some email builder platforms allow multiple users to collaborate in designing an email marketing campaign.
Once you create your email template, you should be able to integrate it into your ESP. Before you choose which email builder platform to work with, make sure it has built-in integration with your email service provider.
There are tons of advanced functions in the different email editors, that some users will need, while others will never use it. Personalization, automation, and dynamic content rules are generally available in advanced ESPs and marketing automation tools.
WYSIWYG editors are MS Word-like text editors, which were created for general web content management. Mostly for writing text and adding some basic visuals to them.Normal WYSIWYG editors are not optimized for email, but you can create email templates with them if you know how to code HTML or if you are a very advanced user and can embed tables easily with these tools (this is a really challenging task to do though). 59ce067264