🎲 Social identity and gambling — an invisible connection
Many people think that gambling is purely about chances and emotions. But in reality, everything is much deeper. Games often become part of our social identity. People join bets because their environment does so: friends, colleagues, family. Participation is way to feel “one of them”, to be part of group where they are valued and accepted.
This is especially noticeable in online spaces, where entire communities of interest are created: fans of poker, sports betting, even virtual bingo. A detailed analysis of this topic can be found here:
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I played alone - it was boring. Then I found an online group on Telegram about sports betting. The game became more interesting. The feeling that you are with like-minded people changes everything.